Our pay per click management service is second to none, we use all the latest techniques and tools to ensure that your campaigns are correctly targeted, setup, managed, maintained and tracked to deliver the best return on investment for your marketing budget.
We will not waste a penny of your marketing budget.
How does Pay per Click work?
Pay per Click Advertising generates instant search engine listings. These small text adverts are normally displayed at the top or the right side of a search results page.
You pay to appear on the results page for any particular keyword. Search engines use a bidding system to price keywords - the more popular your keywords with other potential advertisers, the more you will have to pay to get up the page. You then pay each time a user clicks on the advert. This can be anything from 10p to £10, depending on the competitiveness of the market.
Pay per Click campaign planning
We will research your target markets and produce a definitive list of the best keywords to use for your Pay per Click campaigns.
We will develop the advert text to make sure that we attract qualified traffic to your site. There's no point in paying for visitors who are looking for products and services you don't offer.
Each keyword group and related advert will point to a relevant landing page on your website that can be tailored to match your Pay per Click marketing campaign.
By doing this we can ensure that your campaigns will provide the best Return on Investment and conversion rates.
Pay per Click Bid management and maintenance
Once your campaigns are live we will manage your bids daily. Using our specialist software we can keep track of your positions and bids, making sure that you never over pay for your preferred position or get into bidding wars.
By monitoring the performance of your keywords for their conversion rate and fining tune every word individually, we can ensure that you get the best ROI possible.
Tracking and Return on Investment
Before we start the campaign we will agree sales and enquiry targets for your budget.
All our campaigns are tracked individually for sales and enquiries. Reports are broken down by campaign and include; Campaign Costs, Campaign Revenue, Number of Clicks, Cost Per Click, Revenue per Clicks, Number of Orders, Conversion Rate, Average Order Value.
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How much does it cost?
You can set daily, weekly and monthly budgets for your Pay per Click Campaigns. We charge a monthly management fee that is a percentage of your overall Pay per Click budget.
Depending on the size of your campaign we will also charge a setup fee.
Further Information
For further information on Pay per Click Management and how we can help you, call us on 0845 838 7435 or fill in our quick quote form below.
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