It is important to track every piece of marketing to identify Return On Investment.
We monitor and track all marketing activities, breaking down campaigns and keywords into cost per lead or per sale. This lets you clearly see the cost-effectiveness of PPC Campaigns, Banner Ads, Email Marketing, Shopping Channels, Affiliates and website referrals.
The graph below demonstrates how we have increased a clients online sales by 700% within a 2 year period with a minimal increase to the marketing budget.
Each time a visitor fills in a contact form or purchases an item, it is recorded along with it�s associated campaign details. We then provide a monthly ROI campaign report on site visitors - their location, activity and click-through cost.
Reports are broken down by campaign and include; Campaign Costs, Campaign Revenue, Number of Clicks, Cost Per Click, Revenue per Clicks, Number of Orders, Conversion Rate, Average Order Value.
Your website will automatically come with Urchin website statistics (www.urchin.com). Urchin, owned by Google, is the leading website analysis tool. It is used by companies like Google, Apple and Sony. It gives detailed reports on traffic to your website, the search engines used, keyword phrases used, pages viewed, and time spent on the site, click through paths, and the amount of users visiting your site.
We use Urchin as part of our ongoing refinement of your marketing strategy. You can access your statistics via a password protected area on your site.
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