We have just launched the Grove Financial Planning website, with great success; the site received 8 enquires in the first 5 hours of launch. Perhaps this had something to do with our creative internet marketing strategy – we like to think so!!!!
We developed the company’s full brand proposition; including logo, offline print and website design.
The website is the key to generating business for the client. After studying user behaviours and the client’s goals, we developed a site that communicated a clear and simple message which drives visitors into making an enquiry.
Pay per Click campaigns were setup targeting user groups and search phrases within Grove’s target market. Within minutes of launch, the site was receiving its first enquires.
With the addition of advanced Web Analytics we can track the return on investment of all enquires and marketing activities. Currently the site has a conversion rate of over 12% (the industry average is 3.5%!!!!!!)
We’ve launched a series of snowboard and surf event sites for Oneill over the past 5 months. The latest site is O’neill The Mission ; one of the ultimate invitation surf events on the calendar. 8 surfers have been invited by Oneill to board a luxury yacht in Tahiti in French Polynesia to find the ultimate waves. For people who don’t know Tahiti boasts one the best wave breaks in the world; Teahupoo. The winner is the rider who gets the best wave ride.
The website is updated daily with photos and videos of the action. When the action hots up a live webcast is provided by Freecaster.
O’neill sites launched this year
Earlier this year we optimised ClickngoMortgages.co.uk for 100% Mortgage and 100% Mortgages. It didn’t take long before the site was ranking in the top positions. It’s now number 2 for “100% Mortgage” just behind Nat West. Since January the site has seen a 750% increase in organic search traffic.
It’s one of the wonders of the internet that a Mortgage Broker from Kent can take on the big Banks and beat them with the right tools, enthusiasm and by appointing the the right Internet Marketing Agency.
Due to the success of the first round of optimisation we have now redesigned the site with clean, search engine friendly code The site features include a Word Press Blog, Mortgage Calculator and Mortgage toolkit with loads of recources for users how are in the process of moving
We didn’t stop there either; the stats showed that the 5 stage application had a lot of drop outs half way through. So we shortened the application form to a simple 1 page form. Again this has improved the conversion rates for their mortgage application forms .
We have also intergrated Google Analytics so we can track every user and every search term for conversion rates.
By analysing the results from Google Analytics we have almost halved the cost of their Pay per Click campaigns and doubled the conversion rate. That’s half the money and twice the number of applications – can’t be bad.
Juretic have recently relaunched Avalon Law website – a class action Solicitors Group from Warrington, listed in the Top 100 lawyers in the UK.
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