Internet Marketing Blog

The term Web 2.0 is striking fear into the hearts of thousands who just on hearing the phrase are envisaging having to spend a great deal of money on making their websites compatible with this new type of ‘crazy’ technology.

In the words of Michael Winner “Calm down…”

Firstly, the term ‘Web 1.0’ only existed after ‘Web 2.0’ was born, as an after thought, and by way of explaining the World Wide Web prior to 2005, which really wasn’t any different at all. And secondly, ‘Web 2.0’ has nothing to do with any technical changes to the web exactly, but actually describes a ‘craze’, if you will, and the development and advances made in software and applications.

So, to finally explain what Web 2.0 is I will use words like blog and forum, Facebook and YouTube. Web 2.0 is merely the development of social media and how the web, which was once used for research and created by big companies, is now being utilising as a platform to talk, communicate and connect with people.

The key is interactivity and getting people talking and in particular your audience.

How can you use it?

You could think about adding a blog to your website that talks about the industry relevant to your type of business and give people the ability to comment on your posts. This not only will build you an online community, but help to optimise your site for keywords.

Why not join the YouTube and FaceBook generation and upload videos and links to your site. This is a great way of getting brand exposure as well as creating back links to your site, which are invaluable if you want to climb the search engine rankings.

Become the authority on your subject with sites like Squiddo and HubPages and go around the web telling people your opinion on blogs and forums and message boards. You can create back links to your site as well as creating a name for yourself.

It is all about talking, so if you want to talk to us about how we can make the web work for you, then call us now on 0845 838 7435 or email us here.