Internet Marketing Blog

When your site is listed in the search results, you can improve the click through rate of your site dramatically by making sure the snippet of information shown in the results is enticing and relevant to the search.

If you look at the example below, for the search of “Pension Release”, our client’s site is listed 1st in the results : ) and the snippet is highly relevant telling the user exactly what the site is about.

Your site might get great ranking, but by nature people will skim read the results and click on the site they think is the most relevant. They take no prisons; this is your only chance in grabbing their attention and making them click on your search result listing.

By optimising your snippet, you can make your search result an enticing mini advert for your website, which is just as effective a Pay per Click Ad.

The first line in the results is taken for the browser title of the page that is ranked. Google limit the amount of characters displayed to 66. So you can develop quite a catchy little title.

The next snippet of information is taken from the meta descriptions tag within the code of the page. If you don’t have a meta description tag with relevant information then Google will cut out a piece of content from the page which has the keywords in. By adding a relevant descriptive meta description tag to your page you can take control of what is listed in the results and improve your traffic.

It is good practice to develop a unique title and meta description tag of every page on your site.

Some search result snippets will display your entry from your listing in the DMOZ Directory. You can turn this off by using the tag <META NAME=”ROBOTS” CONTENT=”NOODP”> within the page code.