Internet Marketing Blog

Firstly it is important to understand the difference between a press release and an article. A press release is a story with news worthy content, like ‘Juretic launch O’Neill Highland Pro site’. An article is just that, ‘an article’, for example ‘Publishing your Press Release’ and is usually informative as opposed to a news story.

Press Release Syndication

One of the many places that you can publish your press release is on a PR Syndication site. These are sites where you can publish your press release and other people re-use and re-publish your content and links on their sites.

The way to make this work for you is to ensure that not only is your content optimised for your specific key terms but that you also anchor links to your site to your keywords.
For example: “Juretic Media is a Digital Marketing Agency.”

By ensuring that your content is optimised and anchoring specific URLs to key words you will increase your search engine ranking position (SERP). The higher the quality of the link the more effect it will have on your site and its listing.

There are a range of sites that you can use for this from free sites like Article Alley and IdeaMarketers to paid sites like PRWeb and PRNewsWire, who do a lot of the leg work for you and put more weight behind your story. Once your story is out there is could be picked up by Google, Yahoo! or MSN and once it is out there it will keep going.

A good example of how all of this works can be seen when you search for an article that we syndicated on David Beckham’s signing to be the new face of Sharpie. We published the press release on several PR Syndication sites (and sent it to a plethora of marketing publications and to the relevant trade press – see below) and now if you Google ‘David Beckham signs with Sharpie’ you can see the result.

Trade Press

Whatever industry you work in, there are people who are interested in what you are doing and want to hear your news. There are literally hundreds of trade publications with an editorial team who are sat by their computers right now waiting for your email and press release.

Perhaps you have just designed and launched a new website, say for the O’Neill Highland Open surf comp and you want people to shout about it. So why not send your press release to surfing magazines and surf related sites. Not only will you get some great ‘back links’, but you will also gain some priceless exposure too.

Local Press

Do not underestimate the power of the community. Local papers and publications love to shout about local people doing well, so if you have a triumph then let them know about it. Not only will it gain you great exposure in your ‘neighbourhood’, but it will also create more back links to your site and in turn increase your search engine ranking position.

Remember that your press release must be news. If it is not deemed as news worthy enough or not well written, it could be rejected so make sure you have a story. If you want to know more about this service and how it could work for you, then drop me a line or give me call on 0845 838 7435.