Internet Marketing Blog

We are often asked what magic it is that we do to move people’s sites up the search engine ranking positions for specific key terms.

There is no magic exactly, but two areas where we work and wave our wands – on site and off site.

Our client Click n Go Mortgages, whose site we had already achieved a number 1 ranking for the key terms such as ‘100% mortgage’, came to us wanting to add Shared Ownership Mortgages to the wide range of mortgage products that they offer. We set about re-organising the home page and added a Shared Ownership area to the site, complete with resources and valuable information regarding shared ownership schemes and how to get one.

At first the site did not rank at all in search engines for Shared Ownership Mortgages but slowly as work was done on site and off site, Click n Go Mortgages moved up the SERPs and is currently on page 2, after a little over 2 months later.

The way in which we have achieved this is by developing additional content for the site on shared ownership mortgages and syndicating press releases and articles. The site is now rich with all of the answers to questions and is good resource for anyone looking for a shared ownership mortgage. The shared ownership page, also only had 4 links from other sites pointing to it, which we have now boosted to around 50 from article and PR syndication and so Google now sees the importance of the Click n Go site for Shared Ownership Mortgages.

These two simple SEO methods have moved the Click n Go Shared Ownership page further up in the SERPs. This has in turn increased the site traffic for shared ownership mortgages and is most importantly is making our client very happy.