Internet Marketing Blog

Unless you have been hibernating for the last 4 months you will invariably be sick to death of the constant references to Twitter in the media. It is infuriating when there is a lot of media hype about a technology without anyone taking the time to explain how it might benefit you.

Firstly, Twitter is a microblogging tool that allows you to send 140 character messages to all those that are following your missives. This may seem rather restrictive when you can post much longer messages including images and multiple links to various references on the company blog. But the beauty of a short message is that it can focus you in to getting the succinct message out to the masses. This is a good thing as it helps us to think a little more creatively about what we are trying to say. But another great aspect to all of this is that it is the start of a two way conversation with your customers or clients, as you can follow them in return.

Do I need to start a conversation with my customers? I hear you ask. And I reply YES! The benefits are amazing as you can hear what is being said about you, your company, your products or your services. However, my favourite benefit is that it can help revolutionise the way companies evolve their products and services. Most of creativity in business is informed by the systems we use everyday to make our day to day work much easier. This can be restrictive as we often rely on these systems and find it hard to break outside of them to innovate. However, our customers and clients are not inside these systems and can easily point out ways to improve our service or product or even new services or products that may complement our existing ones. This is where Twitter is going to help those companies who use it well, by allowing us to converse with the end user in a more direct and instant way. The further benefit being that you can prove to the user that you listen and care about their needs.

I hope this provides some good reasoning to rolling Twitter into your PR and Communications channels for the future. I look forward to your thoughts and comments because I am all about the conversation.

Follow Juretic on Twitter at twitter.com/juretic and see what we have to say.