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Flybubble are a Paragliding School based on the South Downs. We have relaunched their site with a new design and added functionality.
The site has a bespoke content management system to administer the content. Features include galleries, user galleries, customer feedback, event calendars, courses, trips, news and articles. Don’t take our word for it – drop by for a look around!
We’ve just launched the Dickies YouTube Channel and it has been an instant success!
The Beneteau Trawler 42 has had over 1000 views to date and been given a rating of 5 out of 5. Each video has had an average of 150 views, which increases to grow. Visits to the Dickies site as a direct referral of the Dickies YouTube Channel have spent over 7 minutes going through the site seeing what Dickies has to offer and they have looked at an average of 6.60 pages per visit. The exercise will increase Dickies brand exposure and make them synonymous with the brands that they stock.
We have just launched the latest O’Neill event website for the ASP Highland Pro surf event.
The site was built using flash and our content management system. It has a fantastic parallax scrolling background which moves about when you go to different sections.
Best4Systems has just been revitalised and relaunched.
The original site was designed by us in 2004 and has now been given a lovely new face-lift. We kept the same ecommerce system, site structure and information architecture as the original site worked perfectly well. I
t was extremely important to keep the sites Google rankings; its the highest ranking “telephone system” site on Google, with 90% of the traffic coming through natural search results. With this in mind we redeveloped using the latest coding techniques to improve its rankings without upsetting the underlining site structure.
The main purpose of the redesign was to improve its conversion of online orders and quotes. We improved the designs to give clearer product information and calls to action.
Website: Best4Systems.co.uk
Every aspect of your internet marketing campaign and budget can be tracked for return on investment giving you clear understanding where your money is best spent and what campaigns are the most effective.
Each internet marketing campaign and traffic source such as Pay per Click Campaigns, Email Marketing and Natural search traffic can be broken down into minute detail.
For a lead generation site, where the campaign purpose is to get people to fill in an enquiry form or apply online for a service, a return on investment report needs to produce the following information:
We have produced the above report by collecting the following data:
Our spreadsheet works out the rest – (download the spreadsheet here).
For an eCommerce site you can track internet marketing ROI on orders produced. The data produced for an eCommerce ROI report will include
We have produced the above report by only collecting the following data:
Our spreadsheet works out the rest – (download the spreadsheet here)- see sheet “Ecommerce ROI Report” in the spreadsheet – there are two sheets!! Simply amend the info the columns listed above and the spreadsheet will work out the rest for you. How easy it that : )
You are now in complete control of your internet marketing budget – down to the last penny. I’d suggest producing a new sheet each month and building up an archive of your activities. You will soon be able to see trends for each internet marketing activity.
So you now know how to put a simple Internet Marketing ROI report together. All you need now is to collect the data for your report. In Part 2 of our Internet Marketing Return on Investment Tracking, we will put together a guide on how to collect the data needed in the report and track your campaigns.
If you want your new website to perform well in search engines it is vitally important to plan your website information architecture and usability before the designers start working on design concepts.
The way you design and layout your website content and information has a huge impact on the way it performs in search engines. You need to decide what is the most important content on the site; it’s most likely to be your products or services. If your products and services are hidden away a few clicks from the home page then they aren’t going to perform well in search engines.
Here are a few factors to consider when designing a website for search engines:
1. The homepage is normally seen as the strongest page of your website by search engines. So any links on the home page will give more weight to the pages they are linking too. This will mean they will rank higher in the search engines.
2. Links and content at the top of a page are more important than links and content at bottom of the page.
3. When you label your links, make sure that they are descriptive. Don’t use the word “Products” or “Services”. If your products are “Telephones Systems” label the link “Telephone Systems”. The text within a link helps improve ranking of that term and page. Never use “Click here” link text.
4. The more internal links you have pointing at a page the more important that page will become in search engines. So try and design a site that has your main product or service categories in their own menu and that this is displayed on every page – this should be the primary menu. This will bring your services to the forefront of your website and give them good ranking. This is also good for usability.
5. When it comes to coding your website, make sure that the underlining code is clean and not ‘bloated’. By using the latest coding techniques you can move the important content and menus above the less important content and menus, even if visually they look like they appear under them. You don’t want the first link a search engine sees on your site is to go to a page such as “Contact Us” – it needs to be a link to your important content, i.e.: your products and services.
6. Try and not have off site links on the home page and always make sure they are below any important content. You do not want a search engine to come into your site and be lead straight off to another site. By doing this you are telling a search engine that you think the other site is more important than yours; this will devalue your site in the search engine, I’m sure you don’t want to do this!!!
7. Try not to use graphics for page titles or links. Search engines can’t read a graphic. If you do use graphics make sure that use the latest CSS coding techniques that can replace text with a graphic when it is displayed in a browser.
8. Homepage title text; make sure it’s not simply “Welcome to ……..”. It should be relevant to your services or products such as “Best4Systems – Telephone Systems, Headsets and Telecom Equipment for UK Business and Offices”
If you follow these basic rules when designing your website you will give yourselves a head start in the search engines.
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