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	<title>Juretic Media News &#38; Blog - Internet Marketing Agency &#187; Email Marketing</title>
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		<title>Email Marketing Legalities – The Rules</title>
		<link>http://www.juretic.com/news/email-marketing-legalities-%e2%80%93-the-rules</link>
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		<pubDate>Wed, 23 Apr 2008 10:09:59 +0000</pubDate>
		<dc:creator>Jennie Wallace</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[There are four main rules when it comes to email marketing, which are governed by the Privacy and Electronics Communications Regulations Act 2003 (EC Directive) and Data Protection Act ’98. 1. Permission and Consent You must have permission to contact the person that you are emailing i.e.: they must have opted in at some point. [...]]]></description>
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		<title>Email Marketing Open Rates</title>
		<link>http://www.juretic.com/news/email-marketing-open-rates</link>
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		<pubDate>Thu, 20 Mar 2008 11:47:46 +0000</pubDate>
		<dc:creator>Jennie Wallace</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[We are often asked what the ideal open rate should be for a particular client email campaign. To answer this it is important to consider several factors about the people that you are talking to. Do you know your audience and do they know you? If you are in regular contact with the people in [...]]]></description>
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		<title>My Top 10 Email Marketing Tips</title>
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		<pubDate>Tue, 18 Mar 2008 16:49:23 +0000</pubDate>
		<dc:creator>Jennie Wallace</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[These are my top tips for creating an effective email marketing campaign. This is by no means the law, but hopefully it is something that you can take away and will give you some food for thought. 1. Understand your Audience Get inside the mindset of your audience. This will give you an idea of [...]]]></description>
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