Internet Marketing Blog

Unless you have been hibernating for the last 4 months you will invariably be sick to death of the constant references to Twitter in the media. It is infuriating when there is a lot of media hype about a technology without anyone taking the time to explain how it might benefit you.

Firstly, Twitter is a microblogging tool that allows you to send 140 character messages to all those that are following your missives. This may seem rather restrictive when you can post much longer messages including images and multiple links to various references on the company blog. But the beauty of a short message is that it can focus you in to getting the succinct message out to the masses. This is a good thing as it helps us to think a little more creatively about what we are trying to say. But another great aspect to all of this is that it is the start of a two way conversation with your customers or clients, as you can follow them in return.

Do I need to start a conversation with my customers? I hear you ask. And I reply YES! The benefits are amazing as you can hear what is being said about you, your company, your products or your services. However, my favourite benefit is that it can help revolutionise the way companies evolve their products and services. Most of creativity in business is informed by the systems we use everyday to make our day to day work much easier. This can be restrictive as we often rely on these systems and find it hard to break outside of them to innovate. However, our customers and clients are not inside these systems and can easily point out ways to improve our service or product or even new services or products that may complement our existing ones. This is where Twitter is going to help those companies who use it well, by allowing us to converse with the end user in a more direct and instant way. The further benefit being that you can prove to the user that you listen and care about their needs.

I hope this provides some good reasoning to rolling Twitter into your PR and Communications channels for the future. I look forward to your thoughts and comments because I am all about the conversation.

Follow Juretic on Twitter at twitter.com/juretic and see what we have to say.

Firstly it is important to understand the difference between a press release and an article. A press release is a story with news worthy content, like ‘Juretic launch O’Neill Highland Pro site’. An article is just that, ‘an article’, for example ‘Publishing your Press Release’ and is usually informative as opposed to a news story.

Press Release Syndication

One of the many places that you can publish your press release is on a PR Syndication site. These are sites where you can publish your press release and other people re-use and re-publish your content and links on their sites.

The way to make this work for you is to ensure that not only is your content optimised for your specific key terms but that you also anchor links to your site to your keywords.
For example: “Juretic Media is a Digital Marketing Agency.”

By ensuring that your content is optimised and anchoring specific URLs to key words you will increase your search engine ranking position (SERP). The higher the quality of the link the more effect it will have on your site and its listing.

There are a range of sites that you can use for this from free sites like Article Alley and IdeaMarketers to paid sites like PRWeb and PRNewsWire, who do a lot of the leg work for you and put more weight behind your story. Once your story is out there is could be picked up by Google, Yahoo! or MSN and once it is out there it will keep going.

A good example of how all of this works can be seen when you search for an article that we syndicated on David Beckham’s signing to be the new face of Sharpie. We published the press release on several PR Syndication sites (and sent it to a plethora of marketing publications and to the relevant trade press – see below) and now if you Google ‘David Beckham signs with Sharpie’ you can see the result.

Trade Press

Whatever industry you work in, there are people who are interested in what you are doing and want to hear your news. There are literally hundreds of trade publications with an editorial team who are sat by their computers right now waiting for your email and press release.

Perhaps you have just designed and launched a new website, say for the O’Neill Highland Open surf comp and you want people to shout about it. So why not send your press release to surfing magazines and surf related sites. Not only will you get some great ‘back links’, but you will also gain some priceless exposure too.

Local Press

Do not underestimate the power of the community. Local papers and publications love to shout about local people doing well, so if you have a triumph then let them know about it. Not only will it gain you great exposure in your ‘neighbourhood’, but it will also create more back links to your site and in turn increase your search engine ranking position.

Remember that your press release must be news. If it is not deemed as news worthy enough or not well written, it could be rejected so make sure you have a story. If you want to know more about this service and how it could work for you, then drop me a line or give me call on 0845 838 7435.