Bristol based Office Response has appointed Juretic Media to redesign their website and provide ongoing search engine optimisation and pay per click management. Office Response provides 24 hour telephones answering services and call centre services to anyone, from small business to large PLCs.
The company has seen an incredible growth over the past few years and has invested heavily in Pay per Click campaigns on Google and Overture.
However, in the past 12 months monthly costs have spiralled to a level where their ROI is now questionable. With our expertise and pay per click management service we are now tuning and monitoring their campaigns, which has seen an immediate cost saving already, literally thousand of pounds a month. It's been a case of how much we are saving them rather than how much we are charging them.
We have been able to achieve this cost saving by researching their market sector and best keywords to use, then monitoring the conversion rates and resulting enquiries for each keyword and campaign group. We are then able to fine tune their campaigns for them, making sure they only bid on words that bring in new business enquires. We also introduced new adverts that have increased the click through rates and conversion rates for each keyword and campaign group.
When we launch their new site the response rate will be even higher; the site has been designed to provide a better conversion rate for new business enquiries. This has been achieved by providing:
- Clear and informative information about their service offerings.
- An intuitive and simple navigation structure allowing all site content to be easily reached.
- Clearly labelled and simple methods of enquiry.
- Developing content specific landing pages for each Pay Per Click Campaign allowing visitors to instantly access the information they are looking for.
- An automated ROI tracking system to monitor all activities and enquiries for each individual marketing campaign.
By doing this we will decrease the number of users it takes to get a new business enquiry, reduce the cost per enquiry, reduce the monthly pay per click spend and increase the overall Return on Investment.
Though our ongoing natural search engine optimisation service we will improve ROI even further as the site starts to get top positions for their keywords.
Related Services:
Back to top
