Pay per Click Management

If you are having a party, you will want the right people to come along and it is the same with your website.

Pay per Click is an instant invitation, getting people to visit your site and find what they are looking for.

Get the right people to your website.

What we do

We understand how people use search engines, so we can make sure that every time someone searches for your products and services, your site will be found.

Pay per Click can give your site instant search engine visibility - small adverts for your site will appear either above or beside the natural search engine results. All major search engines offer a Pay per Click system that runs parallel to their natural search results.

You are charged each time your advert is clicked on, hence Pay per Click. Costs for each click depend, for the most part, on the popularity of the keywords you are bidding on, with prices per click ranging from 5p per click to over £10 per click.

Featured projects

Below are a few examples of some Pay per Click Campaigns we have carried out for our clients. Over the past few years we have saved our clients hundreds of thousands of pounds through our Pay per Click Management services. Click on the images to view the project in detail.

Here's what we provide

Pay per Click campaign plan

We will research your target audience and put together a definitive list of keywords that people are using to find the products and services your website offers. These keywords will be broken down into themed groups, with adverts created for each group that are tailored to attract a qualified audience, directing them to the relevant pages on your website.

Pay per Click bid management and maintenance

We want to make sure that you get the best return on investment possible, so we will manage your campaigns by amending bids, advert content and keywords to make sure that your campaign is as cost-effective as possible while avoiding Pay per Click pitfalls such as expensive bidding wars and poor quality traffic.

Improved conversion rates and landing pages

We will study your website trends and improve the conversion rates by enhancing the design of landing pages and calls to actions. We will also improve you website usability and points of abandonment.

Tracking and return on investment reporting

Regardless of your budget you can start to see results as soon as your campaign goes live. Every campaign is tracked for campaign costs, campaign revenue, number of clicks, cost per click, revenue per click, number of orders, conversion rate and average order value. We will provide full return on investment reports so that you can see where your money has been spent and the revenues or enquiries it has generated.

Pay per Click visibility and access

We give you full access to your Pay per Click accounts and Google Analytics so you have complete visibility to all our work and the keywords we are bidding on. We don't hide or withhold any information.