The Stag Company

The Stag Company is run by three guys who know first hand how difficult it can be to organise a stag weekend.

With this in mind they set up The Stag Company and have been lending their expertise to stag and hen parties for the past 5 years.

Client's brief

The Stag Company's Pay per Click campaign was run by another party who was not completely 'open' in what it was doing. So much so, that The Stag Company was not aware of exactly what terms were being bid on or how much each term was costing them.

The Stag Company asked us to setup new Pay per Click Campaigns for them that they could access and monitor.

Here's what we did

Because none of the original information from the previously run Pay per Click Campaign was available to The Stag Company or ourselves, we integrated Google Analytics with the sites so we could capture the keywords and traffic sources. We also set about conducting in-depth research into the keywords that were going to give The Stag Company the best return on their investment for their Pay per Click campaign.

Apart from the obvious keywords such as Stag Party, Stag Weekend and Stag Weekends Brighton, we researched their target market to find out what keywords people were using to find there type of business online.

Other than creating a Pay per Click Campaign that produced a good return on investment, it was paramount for us, as it is with all of our customers, that they had full access to the Google Analytics and Google Adwords account. This gave them complete visibility and allowed them to see exactly what we were doing and how their campaign was being run.

Our results

The campaigns were an instant success, within 3 months we were creating 3 times as many leads at half the cost per lead. The bounce rate of our campaigns is less than 25%, with over 10% of the traffic filling in the quote form.

We have now gone on to redesign the websites and provide ongoing search engine optimisation services.

Websites: www.thestagcompany.com & www.henheaven.co.uk.