Grove Financial Planning

Grove Financial Planning specialise in pension release for the over 50's.

In Grove's first year, the internet was going to be their sole route to market, so they wanted to hit the floor running with the website and a strong internet marketing strategy.

Client's brief

To design and develop the company's full brand proposition; including logo, offline print and website. It was important that the company looked established and confident from the word go.

Combined with this, we need to implement a internet marketing campaign that would draw users into the site and turn them into online enquires for Grove's Pension Release services.

Here's what we did

We wanted to steer away from the usual boring financial service brand concepts with smiling faces of retired people and dull logos; we felt that it would be patronising for the target market. Instead we decided to come up with a fresh clean modern brand identity that would stand out from the crowd and wouldn't be easy to forget.

The website was the key to generating business for Grove. After studying user behaviours, other websites in the pension release market and what the client wanted to achieve, we developed a site that communicated a clear and simple 3 step message, which drives visitors into making an enquiry; What is Pension Release, How much can I release and How to get started.

We designed a simple enquiry form that is visible on every page, with prominent 'call to action' banners and buttons to increase the websites conversion rate.

The site was developed and coded so that it would be fully optimised for search engines. We also optimised the content for search engines too.

Pay per Click campaigns were setup targeting user groups and search phrases within Grove's target market. With the addition of advanced Google Analytics we can track the return on investment of all enquires and marketing activities.

Our results

Within minutes of launch, the site was receiving its first enquires and it hasn't stopped! In fact we hit the years target of enquires in the first six months of launch.

The site has a conversion rate of over 12% (the industry average is 3.5%) and the site ranks at the top of Google for their main keyword 'Pension Release' after only six month from launch.

Here's what our client had to say

"I have used the services of Juretic Media for many years now; originally through a previous company I worked for, however; I was so impressed with their quality and professionalism that I brought them across to where I am now.

They are the sort of company who seem to be able to marry together a requirement for good design as well as the technical ability necessary to market a product effectively. They are always very helpful and quick to implement any changes I need to the website.

Ultimately they have proved to be a vital element to the success and profitability of my business."

Website: www.personal-pension-release.co.uk